What We Don't Like: Unless video games that take place amidst warfare aren't your cup of tea, there's not much to criticize here. We especially like the copy line in the print ads that says on one page, "Toughest Vehicle in the World," and on the second page, "The Toughest Vehicle in any World." And even if you aren't a gamer, it looks pretty neat and gives Jeep an alternative environment (apart from mountains and streams) to place the Wrangler. Given the Wrangler's history when it comes to warfare, especially World War II, this co-branding is a natural fit.
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The TV and web advertisements for this new campaign work like trailers for Modern Warfare 3, while the billboard and print ads carry through the look and feel of the Call of Duty world.
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This is a sequel to last year's successful partnership between Jeep and Call of Duty: Black Ops. Jeep's latest ad campaign puts the Wrangler back in the franchise's latest installment, Call of Duty: Modern Warfare 3, which went on sale today. But there is apparently a big overlap between Jeep Wrangler buyers and those who worship the most popular video game franchise on the planet: Call of Duty.
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What We Like: Not all of us are video gamers. Product: Jeep Wrangler Call of Duty: MW3 Special EditionĬampaign: "Toughest Vehicle in the World." There's no word on how much the special edition will cost you when it goes on sale in a little over a month. Inside, Jeep has outfitted the cabin with seats embroidered with the Call of Duty logo as well as a serialized dash plaque. Those include a stout front bumper built to handle a winch, a revised rear bumper and rock rails among other bits.īased on the Wrangler Rubicon, the new special edition features live axles, locking differentials in the front and rear a two-speed transfer case to help you stock up on Mountain Dew no matter what's between you and the local Costco. It packs aggressive 32-inch tires, special graphics on the front fenders and spare tire cover, a unique power dome hood and a stack of Mopar goodies. The 2012 Jeep Wrangler Call of Duty: MW3 Special Edition is set to land on dealer lots on November 8 in conjunction with the launch of the latest chapter in the Modern Warfare video game saga. With the exception of "Editorial use only" photos (which can only be used in editorial projects and can't be modified), the possibilities are limitless.Jeep and Activision have partnered up once again, this time to produce a new special edition Wrangler designed to commemorate the launch of Call of Duty: Modern Warfare 3.
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